Stephen covers the importance of being active on review platforms such as Yelp and Google Reviews. It all comes down to realizing and accepting the importance of getting reviews and understanding that it is a difficult process that will pay huge dividends in the future.
1- Reviews are Important
2- Find the top review platforms that are the most popular in your region/Industry
3- Always ask for reviews + Incentivise your team
4- Always respond to reviews (Both negative and positive)